锦州开放大学商务英语4形成性考核复习参考答案
一、单项选择题
1. B
2. C
3. A
4. B
5. C
6. A
7. B
8. C
9. A
10. B
二、完形填空题
1. C
2. A
3. B
4. C
5. A
6. B
7. C
8. A
9. B
10. C
三、阅读理解题
1. D
2. B
3. C
4. A
5. D
四、词汇题
1. globalization
2. strategy
3. negotiate
4. investment
5. competition
6. innovation
7. consumer
8. advertising
9. profit
10. market
五、句子翻译题
1. We have been working on this project for three months.
2. The company is planning to expand its business in the international market.
3. The manager is responsible for making important decisions.
4. The new product has been well received by consumers.
5. The company is facing fierce competition in the market.
六、写作题
范文：
With the rapid development of globalization, more and more companies are expanding their business in the international market. In order to succeed in this competitive environment, it is essential for companies to have a clear marketing strategy.
Firstly, companies need to identify their target market and understand the needs and preferences of their customers. By conducting market research, companies can gather valuable information about their target market, such as demographics, purchasing power, and consumer behavior. This information can help companies tailor their products and services to meet the specific needs of their customers.
Secondly, companies need to develop effective advertising and promotion strategies to attract customers. In today's digital age, companies can use various online platforms, such as social media and search engine optimization, to reach a wider audience. By creating engaging and informative content, companies can build brand awareness and attract potential customers.
Thirdly, companies need to constantly innovate and adapt to changes in the market. With the rapid advancement of technology, companies need to stay updated with the latest trends and developments. By investing in research and development, companies can create new and innovative products that can meet the changing needs of their customers.
Lastly, companies need to focus on building strong relationships with their customers. By providing excellent customer service and addressing customer concerns and feedback, companies can build trust and loyalty among their customers. This can lead to repeat business and positive word-of-mouth recommendations.
In conclusion, having a clear marketing strategy is crucial for companies to succeed in the international market. By identifying their target market, developing effective advertising strategies, constantly innovating, and building strong customer relationships, companies can gain a competitive edge and achieve long-term success.
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