国家开放大学 形成性考核 平时作业 参考答案 标准答案
1．
Reading the following passage and choose the best sentence (A-H) to fill each of the gaps.
(1) 1 If so, then you’ll be joining the millions of entrepreneurs who have carved out a niche in the world of e-commerce.
At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. (2) 2 The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and the early 2000s.
Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. (3) 3 With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce.
The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. (4) 4 These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
(5) 5
B2B (business to business) —(6) 6 One example is manufacturers selling to distributors and wholesalers selling to retailers.
B2C (business to consumer) — B2C consists of businesses selling to the public through shopping cart software, without needing any human interaction. This is what most people think of when they hear “e-commerce.”
C2B (consumer to business) — In C2B e-commerce, consumers post a project with a set budget online, and companies bid on the project. (7) 7
C2C (consumer to consumer) — This takes place within online classified ads, forums or marketplaces where individuals can buy and sell their goods.
A This involves companies doing business with each other.
B Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022. The U.S. spent about $460 billion online in 2017.
C The consumer reviews the bids and selects the company.
D E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs).
E As in any new venture, the first step in succeeding in e-commerce is to set goals.
F Are you thinking about starting a business where you sell your products online?
G As with traditional commerce, there are four principal categories of e-commerce: B2B, B2C, C2B and C2C.
H As mobile devices became more popular, mobile commerce has become its own market.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
2．Match each vocabulary word on the left with the correct definition on the right.
relevance
distributor
taxation
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