24春国开电大春贵州广播电视大学商务英语3unit5 形考成绩单元自测5（10分）参考答案_1

unit5 形考成绩_单元自测5（10分）0

unit5 形考成绩_单元自测5（10分）0

试卷总分:100 得分:100

一 、选择填空 ， 从 A 、 B 、 C 三个选项中选出一个能填入空白处的最佳选项。 （每题 10 分）

1. —?What is your opinion?for promotion of our products?

—? ????????????????????? .国家开放大学作业答案

A. Why don’t we try the online ads for our products?国家开放大学作业答案

B. Our main goal is to establish our brand name.

C. These buzz words will pop up when people search about beer.

答案:

2.—?What kind of music are you going to have in the background?

—?Light ones. ????????????????????? .

A. I?have a totally different idea.

B. It makes the audience feel comfortable.

C. I think we can run billboard advertising.

答案:

3.We usually keep a large supply _______ stock.

A. at渝粤教育

B. on

C. in

答案:

4.They have signed the _______ to export textiles.?

A. content

B. contract

C. contact渝粤教育

答案:

5.They are talking about how to make use of advertising to________ the products.

A. produce

B. promote渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

C. process

答案:

6.二、阅读理解（每题10分）

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

渝粤题库

　　There are eight traditional functions of marketing:

　　Buying: A marketer focuses on buyers’?needs and desires in order to decide what products to make available. Understanding buyers’?behavior is of great importance.

　　Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.

　　Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.

　　Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.

　　Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.

　　Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.渝粤题库

　　Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.

　　Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.

渝粤搜题

?

1. It is very important to understand buyers'behavior.渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

一网一平台答案渝粤教育

国开搜题

2. Marketers usually use different selling methods.?

3. Marketers ignore transporting costs and services.?国开形成性考核答案

4. Both transporting and storing are the aspects of the physical distribution of products.?

5. Marketers provide credit?that makes the purchasing of automobiles, fridges and new homes possible.?

(1).

A. T

B. F

答案:

(2).

A. T一网一平台答案

B. F

答案:

(3).

A. T渝粤教育

B. F

答案:

(4).

A. T

B. F

答案:渝粤搜题

(5).

A. T一网一平台答案

B. F

答案:国开形成性考核答案一网一平台答案