24春国开电大春河北开放大学商务英语1Unit 8 Self-test（10分）答卷参考答案

Unit 8 Self-test（10分）答卷

Unit 8 Self-test（10分）

试卷总分:100 得分:100

国家开放大学作业答案

一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

1. — What’s the purpose of your visit today?

— ? ? ? ? ? ? ? ? ? ? ?一网一平台答案

A. Uh, I’m not sure.

B. I’m intending to ask for your advice on brand design.

C. Yes, I’d like to talk with you.

答案:

2.— We think $55,000 would be reasonable for transferring our trademark.

— ??????????????????????That’s too high.

A. Oh, my honey.

B. Oh, my goodness.

C. Oh, my friend.渝粤搜题

答案:

3.— It’s nice to meet you in my office.

— ? ? ? ? ? ? ? ? ? ? ?

A. I want to tell you it is fine today.

B. I only meant to help you.

C. ?I am here today to discuss the trademark transfer with you.

答案:国开搜题

4.Do you think you could cut it ??????30%?渝粤搜题

A. by

B. down渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

C. at

答案:

5.?The question ??????we should use this brand name will be decided by our marketing team.

A. which

B. whether

C. what

答案:渝粤搜题

6.二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为“T”，错误为“F”。

?一网一平台答案国开搜题

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.

Many companies spend a lot of money and time registering their trademarks.There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.

There are basic trademark symbols, e.g. “TM” for goods and “SM” for service. They tell the public that the product’s name and design are the exclusive property of the company, but a?registered?trademark?? provides notice that it has indeed been?registered.

?

According to the writer, it is not necessary for a company to register a trademark. 1渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

2. A trademark may be regarded as a protection for a brand name. 2

渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

3. The trademark symbols TM and ? can be exchanged in a brand. 3渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

4. Legal protection on a brand comes into force only after registration. 4

5. A company can freely use other companies’ brands. 5国家开放大学作业答案

(1).__1__

A. T

B. F

答案:渝粤题库国家开放大学作业答案

(2).__2__

A. T一网一平台答案

B. F

答案:

(3).__3__

A. T

B. F国开形成性考核答案

答案:国家开放大学作业答案

(4).__4__渝粤教育渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

A. T

B. F

答案:

(5).__5__

A. T

B. F

答案: