24春国开电大春西安广播电视大学商务英语1商务英语1Unit 8 Self-test（10分）参考答案_1

商务英语1_Unit 8 Self-test（10分）0

商务英语1_Unit 8 Self-test（10分）0

国开搜题

试卷总分:100 得分:100

一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

1. — It’s nice to meet you in my office.

— ? ? ? ? ? ? ? ? ? ? ?

A. I am here today to discuss the trademark transfer with you.

B. I want to tell you it is fine today.

C. I only meant to help you.

答案:一网一平台答案

国开形成性考核答案

2.— We think $55,000 would be reasonable for transferring our trademark.

— ????????????????????? ?That’s too high.

A. Oh, my honey.国开形成性考核答案

B. Oh, my friend.国开形成性考核答案

C. Oh, my goodness.

答案:

3.— What’s the purpose of your visit today?

— ? ? ? ? ? ? ? ? ? ? ?

A. Yes, I’d like to talk with you.

B. I’m intending to ask for your advice on brand design.渝粤教育

C. Uh, I’m not sure.国家开放大学作业答案渝粤教育

答案:

4.Many companies spend a lot of money and time ????? their trademarks.

A. to register

B. registering

C. register

答案:渝粤教育

5.Few people realized the value of a brand, ?????? ?

A. did they

B. were they

C. didn’t they

答案:国开形成性考核答案

6.二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为“T”，错误为“F”。国开搜题

?

国家开放大学作业答案

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “ Just do it ” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.

Many companies spend a lot of money and time registering their trademarks.There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.渝粤教育

There are basic trademark symbols, e.g. “TM” for goods and “SM” for service. They tell the public that the product’s name and design are the exclusive property of the company, but a?registered?trademark?? provides notice that it has indeed been?registered.

?

1. According to the writer, it is not necessary for a company to register a trademark.

一网一平台答案

2. A trademark may be regarded as a protection for a brand name.一网一平台答案国开搜题

3. The trademark symbols TM and ? can be exchanged in a brand.

4. Legal protection on a brand comes into force only after registration.渝粤教育

5. A company can freely use other companies’ brands.

(1).

A. T

B. F

答案:渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

(2).

A. T

B. F

答案:

(3).

A. T

B. F

答案:

(4).

A. T

B. F

答案:

(5).

A. T

B. F国家开放大学作业答案渝粤搜题

答案: