24春国开电大春西安广播电视大学商务英语3unit4 形考成绩单元自测4（10分）参考答案_1

unit4 形考成绩_单元自测4（10分）0

unit4 形考成绩_单元自测4（10分）0

试卷总分:100 得分:100

一 、选择填空 ， 从 A 、 B 、 C 三个选项中选出一个能填入空白处的最佳选项。 （每题 10 分）

1. An example of soft sell is to distribute free samples ______?customers often respond favorably.

A. to which

B. in which

C. which

答案:渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

2.______ your price be competitive and date of shipment acceptable, we intend to place a large order with you.

A. If

B. Should

C. If should国家开放大学作业答案

答案:

3.We will have flown for 13 hours by the time we ________?to New York.

A. will get

B. get

C. have got国开形成性考核答案

答案:

4.Businesses can use free samples to build rapport and ______ customers ______ products or? services.

A. engage…to…

B. engage…in…

C. engage…for…

答案:

一网一平台答案

5.So I have a number of other ______ up my sleeve, as well.

A. tricks

B. strict国家开放大学作业答案

C. trace

答案:

二、阅读理解（每题10分）

6.阅读下面的文章，根据文章内容给题目选择正确的答案。

　　Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.

　　A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.国开形成性考核答案

　　A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.

渝粤搜题

　　An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.

　　Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.

国家开放大学作业答案

?

国家开放大学作业答案

1. What's the topic and main idea of the passage?

A. Selling Strategy – Sales Staff

渝粤搜题

B. Sales Staff – What Sales Staff Should Know

渝粤教育

C. Selling Strategy – Hard Sell and Soft Sell Strategies

2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.

渝粤题库

A. resist

B. oppose

C. object

3. Examples of soft sell mentioned in the passage include __________.

A. telling customers how good a product is

B. recommending products among friends

C. putting pressure on customers to buy products一网一平台答案

4. Making humorous advertisements is one of the approaches companies use to __________.

A. reduce selling costs

B. arouse people's interests

国开形成性考核答案

C. avoid the shortage of sales staff渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

5. According to the passage, __________.

A. soft sell is expensive

B. hard sell is rarely resisted by customers

C. soft sell is preferred by business companies

(1).国家开放大学作业答案

A. A

B. B

C. C

答案:

(2).

A. A

B. B

C. C

答案:国开形成性考核答案

(3).

A. A

B. B

C. C国家开放大学作业答案

答案:

(4).国开形成性考核答案

A. A

B. B

C. C

答案:

(5).国家开放大学作业答案

A. A

B. B

C. C

答案: