24秋国开电大春贵州广播电视大学商务英语3unit4 形考成绩单元自测4（10分）参考答案_1

unit4 形考成绩_单元自测4（10分）0

unit4 形考成绩_单元自测4（10分）0

渝粤搜题

试卷总分:100 得分:100

一 、选择填空 ， 从 A 、 B 、 C 三个选项中选出一个能填入空白处的最佳选项。 （每题 10 分）

1. ______ your price be competitive and date of shipment acceptable, we intend to place a large order with you.渝粤题库

A. If

B. Should

C. If should

答案:

国开搜题

2.She is the CEO of Roston Sport Accessories________?I told you.

A. who

B. whom

C. about whom

答案:一网一平台答案渝粤教育

国家开放大学作业答案

3.Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required.

A. in advance渝粤搜题

B. in addition渝粤题库

C. in agreement

答案:

4.Our new type of treadmill ______ release next month.

A. is due to

B. is due for

C. is due

答案:

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5.The newly-designed ad ______ brought about a higher click through rate by the end of next?month.渝粤搜题

A. will

B. have

C. will have

答案:

渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

二、阅读理解（每题10分）

6.阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。

　　The marketing mix consists of ‘the four Ps’: providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order.

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1. The author of the article intends to explain to us what the marketing mix is.

2. Customers’ satisfaction matters greatly to a product.

3. The price of a product must be exactly the same as rival products in the same market.国开搜题一网一平台答案

4. To make your product known to the public, advertising is the only consideration you need to take into account.

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5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales.

(1).

A. T渝粤搜题

B. F

答案:

(2).

A. T

B. F一网一平台答案

答案:

(3).

A. T国开搜题

B. F

答案:渝粤题库，我们的目标是要做全覆盖、全正确的答案搜索服务。

(4).渝粤题库

A. T

B. F

答案:

(5).

A. T

B. F

答案: