山西开放大学商务英语3考核作业参考原题试题

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商务英语3

学校: 山西开放大学

问题 1: 1. The newly-designed ad ______ brought about a higher click through rate by the end of next month.

选项:

• A. will

• B. have

• C. will have

答案: will have

问题 2: 2. She is the CEO of Roston Sport Accessories________ I told you.

选项:

• A. who

• B. whom

• C. about whom

答案: about whom

问题 3: 3. Businesses can use free samples to build rapport and ______ customers ______ products or services.

选项:

• A. engage…to…

• B. engage…in…

• C. engage…for…

答案: engage…in…

问题 4: 4. Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required.

选项:

• A. in advance

• B. in addition

• C. in agreement

答案: in advance

问题 5: 5. ______ your price be competitive and date of shipment acceptable, we intend to place a large order with you.

选项:

• A. If

• B. Should

• C. If should

答案: Should

问题 6: 6. 阅读下面的文章，根据文章内容给题目选择正确的答案。
　　Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
　　A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.
　　A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
　　An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.
　　Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.

What's the topic and main idea of the passage?
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.
A. resist
B. oppose
C. object
3. Examples of soft sell mentioned in the passage include __________.
A. telling customers how good a product is
B. recommending products among friends
C. putting pressure on customers to buy products
4. Making humorous advertisements is one of the approaches companies use to __________.
A. reduce selling costs
B. arouse people's interests
C. avoid the shortage of sales staff
5. According to the passage, __________.
A. soft sell is expensive
B. hard sell is rarely resisted by customers
C. soft sell is preferred by business companies

选项:

答案: C

问题 7: 1. — What kind of music are you going to have in the background?
— Light ones. .

选项:

• A. I have a totally different idea.

• B. It makes the audience feel comfortable.

• C. I think we can run billboard advertising.

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问题 8: 2. — May I suggest the sales start on or about October 1?
— .

选项:

• A. What do you mean?

• B. Isn't it a very new idea here in this city?

• C. Great. We can start to prepare for the big event.

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问题 9: 3. Too many debts in a company easily _______ bankruptcy.

选项:

• A. result from

• B. result on

• C. result in

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问题 10: 4. We usually keep a large supply _______ stock.

选项:

• A. at

• B. on

• C. in

答案: 请关注公众号【大象答案】查看答案

问题 11: 5. They are talking about how to make use of advertising to________ the products.

选项:

• A. produce

• B. promote

• C. process

答案: 请关注公众号【大象答案】查看答案

问题 12: 6. 二、阅读理解（每题10分）
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
　　There are eight traditional functions of marketing:
　　Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
　　Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
　　Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
　　Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
　　Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
　　Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
　　Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
　　Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.

It is very important to understand buyers'behavior.
2. Marketers usually use different selling methods.
3. Marketers ignore transporting costs and services.
4. Both transporting and storing are the aspects of the physical distribution of products.
5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible.

选项:

答案: 请关注公众号【大象答案】查看答案

问题 13: 7. — What is your opinion for promotion of our products?
— .

选项:

• A. Why don’t we try the online ads for our products?

• B. Our main goal is to establish our brand name.

• C. These buzz words will pop up when people search about beer.

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问题 14: 8. We will _____ an order with your company for digital cameras.

选项:

• A. reserve

• B. book

• C. place

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问题 15: 1. —Good morning. Far East Logistics Company. .
—Good morning. This is Maggie Bonner. I would like to know more about your products.

选项:

• A. Who is that calling?

• B. What do you want?

• C. May I help you?

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问题 16: 2. — Don't hesitate to click on our website when you need us.
— . Thank you.

选项:

• A. Yeah, I can

• B. Sure, I will

• C. Of course, I know

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问题 17: 3. The manager asked me I could finish my work before the weekend.

选项:

• A. what

• B. whether

• C. which

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问题 18: 4. You can get the goods to your door so quickly nowadays.

选项:

• A. deliver

• B. delivering

• C. delivered

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问题 19: 5. The total cost in logistics in China is still higher than in many other industrialized countries.

选项:

• A. it

• B. that

• C. those

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问题 20: 6. 二、翻译（每题10分）
After a commercial transaction is done, logistics will carry out the transfer of goods from the seller to the buyer for the lowest cost and in the most effective manner.
A. 在完成商业交易后，物流将执行商品从卖方到买方的转移，为了最低成本和最高效率。
B. 在完成商业交易后，物流将以最低成本和最有效的方式将商品从卖方运输到买方。
C. 在完成商品交易后，物流将以最低费用和最有效的礼仪将商品从卖方转移到买方。
2. Goods are often in stagnation during the transfer process, which is called the storage of logistics.
A. 商品在流转过程中往往有处于停滞状态的时候，这被称为物流存储。
B. 转移过程中的商品往往静止不动，这被叫做物流储存。
C. 变化过程中的商品往往停滞不前，这被定义为物流储存。
3. Sometimes the distribution processing changes the packages of the goods.
A. 有时，分配过程会改变商品的包装形式。
B. 有时，分销流程会改变产品的包裹样式。
C. 有时，配送加工会改变商品的包装形态。
4. Information is important because it provides the facts that supply chain managers use to make decisions.
A. 信息很重要，因为它提供了事实，以便供应链管理者决策。
B. 信息很重要，因为它提供了供应链管理者用以决策的事实。
C. 信息很重要，因为供应链管理者可以利用它提供信息进行决策。
5. With the rapid economic growth in China, the logistics industry is expanding greatly.
A. 随着中国经济的快速发展，物流行业也极大发展。
B. 凭借迅速发展的中国经济，物流行业迅速扩大。
C. 在中国，随着快速发展的经济，物流行业飞速延伸。

选项:

答案: 请关注公众号【大象答案】查看答案

问题 21: 1. — __________________
— Alright, I will try my best.

选项:

• A. Do you know about business tax?

• B. What do you think about business tax?

• C. Can you give me a brief introduction about business tax?

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问题 22: 2. — What is the criminal limit?
—

选项:

• A. The amount exceeds 10% of the amount that he should declare.

• B. My company has been fined.

• C. It depends on different taxes.

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问题 23: 3. According to law, taxable services refer to transportation, ________, finance, insurance and the like.

选项:

• A. instruction

• B. construction

• C. introduction

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问题 24: 4. It means you can ________ online with us.

选项:

• A. transact

• B. transport

• C. translate

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问题 25: 5. ________ you have said is very important to us.

选项:

• A. What

• B. That

• C. Whose

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问题 26: 6. 阅读下面的文章，根据文章内容给题目选择正确的答案。
　　No matter how small your business is and what industry you are in, your company has assets. From a computer to a processing plant, every single thing your company owns is an asset.
　　Assets can be in different forms. Some assets are physical, such as computers, filing cabinets, and delivery vans. Others are legally binding promises, such as accounts receivable, the money owed to your company. Still others seem to exist more on paper, for example, a year’s worth of insurance paid in advance. No matter what form it takes, anything with monetary value that your company owns counts as an asset.
　　Assets appear on your balance sheet, reporting the key financial statements at the end of each accounting period. Your assets will be split into different types to make analysis easier. The order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts.
　　Assets do more than just show up on reports, though. They are the resources your company uses to produce revenue. Your business cannot bring in sales without assets. For product-based businesses, you can’t produce anything without proper assets. It’s true for service companies as well. At least, you have to have cash to pay your expenses and to help get the word out that your company exists. Service companies also need basic tools to provide service to customers: a hair stylist needs a chair, scissors, and styling tools; an accountant needs a computer and a lot of file cabinets. Assets are key factors for any business.

Which of the following is NOT physical asset?
A. Filing cabinets.
B. Accounts receivable.
C. Delivery vans.
2. According to the passage, where do the assets appear?
A. The balance sheet
B. The income statement
C. The cash flow
3. What do you think an accountant is responsible for?
A. An accountant is responsible for hair design.
B. An accountant is responsible for computer repair.
C. An accountant is responsible for bookkeeping.
4. According to the passage, which of the following is INCORRECT?
A. Every business has assets
B. Assets can be in different forms.
C. Every businesscan bring in sales without assets.
5. What is the passage discussing about?
A. Every business has assets.
B. Assets can be in different forms.
C. Assets appear on the balance sheet.

选项:

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问题 27: 7. —

— They refer to the royalties, including patent right, copy right, trademark right, and so on.

选项:

• A. What are intangible assets?

• B. What about the tax base?

• C. How about the tax rate?

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问题 28: 8. It does in the ________ of transfer of intangible assets or immovable property.

选项:

• A. circumstances

• B. operation

• C. case

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问题 29: 9. We are engaged in the development of real ________.

选项:

• A. establishment

• B. state

• C. estate

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问题 30: 10. 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
　　Accounting errors will happen from time to time, but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.
　　1. Not knowing your true cash balance: Due to things like automatic payments and bank charges, money that appears in your cash drawer and your checking account may already be spent.
　　2. Mistaking profits for cash: When you have a lot of credit sales, your company can post big profits without seeing any cash.
　　3. Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unless you get a discount for paying early, paying your bills only when they're due improves your company's cash flow.
　　4. Avoiding bookkeeping tasks: Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal with in the end.
　　5. Paying accidental dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can lead to a bigger personal income-tax bill.
　　6. Not keeping personal finances separate from business: Mixing up business and personal money can cause bookkeeping and legal problems.
　　7. Setting prices too low: Know your costs before you set product or service prices, or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.

Accounting mistakes cannot be avoided.
2. With a lot of credit sales, your company may have no cash at hand.
3. It is recommended not to pay bills too soon.
4. Business money and personal money can be mixed up.
5. Try your best to know your costs before you set product or service prices.

选项:

答案: 请关注公众号【大象答案】查看答案

问题 31: 11. —

— For individual income tax, it is within the first 7 days.

选项:

• A. What do you mean by taxable services?

• B. What is the deadline for tax declaration?

• C. What do you think of the deadline for tax declaration?

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问题 32: 12. Assets appear on your balance ________.

选项:

• A. sheet

• B. flow

• C. statement

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问题 33: 13. That can lead _______ a bigger personal income-tax bill.

选项:

• A. to

• B. on

• C. in

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问题 34: 14. Generally _________, business tax is based on taxable services, the transfer of intangible assets and sale of immovable property within China.

选项:

• A. speak

• B. to speak

• C. speaking

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问题 35: 1. — We would like to place an order for some of your C&Z desk units.
— __________________

选项:

• A. Thank you very much. We keep a large supply in stock.

• B. Certainly, delivery dates depend on your location.

• C. We recommend payment by letter of credit.

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问题 36: 2. —

— It includes merchandise, packaging and shipping, duty if required, any taxes and insurance.

选项:

• A. Could I get an estimate before placing an order?

• B. What does the estimate include?

• C. How many would you like to order？

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问题 37: 3. After having seen the _________ and samples, Jenny makes the specific inquiry.

选项:

• A. category

• B. catalog

• C. calculation

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问题 38: 4. Importing and exporting is transferring goods from one country to another while _______ attention to the laws and requirements of bringing goods out or into that country.

选项:

• A. to pay

• B. paying

• C. being paid

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问题 39: 5. Our terms of payment are normally 30-day bill of exchange, documents_______ payment.

选项:

• A. against

• B. for

• C. in

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问题 40: 6. The Basics of Import and Export
　　Importing and exporting is transferring goods from one country to another while paying attention to the laws and requirements of bringing goods out or into that country. If you want to import in large quantities for commercial purposes, you’ll need to have the consent of the local customs department and the right paperwork. Import and export are the basics of international trade. If you are looking forward to starting your own business in the field of importing and exporting business then here are some tips for starters.
　　Foreign embassies provide nice programs and a great deal of information about their goods to promote exporting. You can find out exactly what it is you are looking to buy. If you are exporting, you can approach your local department of trade and see what plans they have on offer to promote exports. Besides, you should consult the tax department to find out if there is a particular process to setting up an importing and exporting company and what documentation you will require. It is also necessary that you find out about any licensing requirements for importing and exporting of goods. Some countries do not allow their goods to go to a certain country and vice versa, this is known as an embargo. In this way, you can make sure that there are no embargoes with the country you are looking to trade with.

1. International trade refers to both import and export.
2. Only after the local customs department agrees, could you start your own business in the field of import and export.
3. Foreign embassies do nothing to help promote exporting.
4. If you are exporting, you can turn to no one for help.
5. Some countries do not allow their goods to go to a certain country.

选项:

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