2024秋最新国家开放大学国开电大机考期末商务英语阅读试题C机考期末试卷参考试题

商务英语阅读试题C

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本文由【飞鸟搜题】微信公众号提供，禁止复制盗取，违者必究

一 、Translation

1. Translate the following passage into Chinese. Businesses have learned that their marketing can be more successful when it is targeted toward specific market segments. Markets may be segmented based on geographic, demographic, psychographic, or product-use variables. Market research can help to identify target markets by studying consumer buying behavior and attitudes. This process involves a study of the current situation, selection of a research method, collection of data, analysis of data, and preparation of a report that includes recommendations for action. The four most common research methods are observation, survey, focus groups, and experimentation.

企业已经懂得，只有当它们瞄准具体目标市场时，他们的营销才能取得更大的成功。市场可以以地理的、人口统计学的、与个人心理发展过程相关的或与产品用途相关的变量为基础进行划分。市场研究有助于了解消费者的购买行为和态度，以识别目标市场。这个过程包括当前形势的研究、研究方法的选择、数据的收集和分析，以及报告的准备（包括行动建议）。四种最常用的研究方法是：观察、调查、焦点小组讨论与试验5
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二 、Part 1 Questions

1. The WTO and various economic organizations have been formed to ________ trade barriers.

A. dismantle

B. build

C. share

答案：A
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三 、Reading Comprehension

1. Solar panel products were developed by the four engineers.

A. √

B. ×

答案：A
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2. American films have continued to ________ the world.

A. influence

B. spread quickly in

C. challenge

答案：B
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四 、Part 2 Questions

1. Human relations skills are __________ understanding and getting along with other people.

A. relate to

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