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甘肃开放大学_商务英语3作业答案

商务英语3

学校: 甘肃开放大学

问题 1: 1. What is the marketing mix?The marketing mix consists of “the four Ps”: providing the customer with the right at the right , presented in the most attractive and available in the easiest .

选项:

答案: product

问题 2: 2. What is a product?The product is not just an assemble set of component : it is something customers buy to a need they feel they have. The and the of the product are as important as its specification ..

选项:

答案: satisfy

问题 3: 3. What is price?The product must be priced so that it effectively with products in the same market.

选项:

答案: competes

问题 4: 4. What is promotion?The product is presented to customers through advertising (e.g. TV , radio spots, newspaper advertisements, , packing (e.g. design, , ), publicity , public relations (P. R. ) and personal selling.

选项:

答案: commercials

问题 5: 5. What is a place?The product must be available to customers through the most cost effective channels of . A consumer product must be offered to in suitable retailer , or available on hire purchase or by mail order.

选项:

答案: distribution

问题 6: 6. What is meant by SWOT?A firm must be aware of its , , the opportunities and it faces in the market place.

选项:

答案: strengths

问题 7: 1. 根据物流行业的职责，将单词与相应词义进行匹配。 单词选项：A.inventory managementB.purchasingC.transportationD.warehousingE.consultation　1． the process of shipping or moving an item from point A to point B.2． seeking and giving of advice, information, and / or opinion.3． activities in maintaining the right number or amount of each inventory item.4． administrative performance in storage of goods and materials.5． the activity of acquiring goods or services for the goals of an organization.

选项:

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问题 8: 1. – Let’s go over our promotion plan once again, shall we?– ___________________________________

选项:

A. This is obviously too heavy.

B. OK. We have eight retailers and the team is preparing for a launch event.

C. They make the audience feel comfortable.

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问题 9: 2. – May I suggest the sales start on or about October 1st?– ___________________________________

选项:

A. That’s a great idea!

B. What do you mean by that?

C. I like sales people in your department.

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问题 10: 3. - _____________________- He teaches physics in a school.

选项:

A. What does your father want to do?

B. Who is your father?

C. What is your father?

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问题 11: 4. 一、交际用语阅读下面的小对话，选择恰当的答语（共计10分，每小题2分）– By the way, what do you want me to do there?– ___________________________________

选项:

A. Take it easy. I’ll be there on time.

B. Thank you for doing me such a favor.

C. You have to give a presentation on what our products are.

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问题 12: 5. – Good afternoon. Can I help you?– _______________________________– A deposit account or a current account?

选项:

A. Thank you. I’d like to order a checkbook.

B. Sorry, I don’t have a bank account at all.

C. Yes, I’d like to open an account.

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问题 13: 6. I am one of the workers who ________ quite satisfied with the boss of our company.

选项:

A. are

B. is

C. am

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问题 14: 7. They are talking about how to make use of advertising to________ the products.

选项:

A. produce

B. promote

C. process

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问题 15: 8. In order to make proper reservations, will you send your acceptance to us ________ a week before that day？

选项:

A. later than

B. not late than

C. no later than

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问题 16: 9. The CEO suggested ________ an online meeting on how to prepare the big project.

选项:

A. hold

B. to hold

C. holding

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问题 17: 10. The following hints may help you stay energized, or at least ___________ until you can make the time for rest.

选项:

A. get you go

B. get you going

C. going to get

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问题 18: 11. With the RMB account you can ___________ and deposit RMB cash directly.

选项:

A. extend

B. withdraw

C. complete

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问题 19: 12. Additionally, make sure that your password is long enough to ______ easily being hacked.

选项:

A. prevent it from

B. provide it with

C. do away with

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问题 20: 13. Accounting errors will happen from time to time, but many common accounting mistakes can __________ with proper planning and preparation.

选项:

A. avoid

B. be avoided

C. be avoiding

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问题 21: 14. 二、词汇语法阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（共计30分，每小题2分）One of the ways to help you stay ___________ is to engage in a quick conversation with high-energy colleagues.

选项:

A. energized

B. affected

C. discouraged

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问题 22: 15. Our exhibition team is already ___________ setting up for computer shows.

选项:

A. at the road

B. in the road

C. on the road

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问题 23: 16. ___________ this coat is expensive, it will never go out of style.

选项:

A. But

B. Although

C. Unless

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问题 24: 17. Without information, a manager will not know what consumers want, how much inventory is __________and when more products should be produced and shipped.

选项:

A. in stock

B. at stock

C. on stock

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问题 25: 18. The ________ industry of this country has been running down since 1970s.

选项:

A. manufacturing

B. maneuvering

C. manipulating

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问题 26: 19. Before I came to Beijing, I __________ as an executive secretary with a trading company for one year in Britain.

选项:

A. am working

B. had worked

C. have worked

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问题 27: 20. Through research, marketers ___________ find out the need for new products and services.

选项:

A. may

B. must

C. shall

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问题 28: 21. A large slice of China's economic prosperity is based on its enormously successful e-commerce sector. The envy of economies around the world, this vast expanse of remote retail is only made possible by a uniquely Chinese form of logistics.Nowhere else on the earth is delivery of an order within 24 hours considered standard practice. United States companies, including Amazon with its Prime delivery options, are comparable, but the Chinese attitude toward logistics means that companies such as Alibaba and JD handle the volume that dwarfs any foreign e-commerce logistical operation.Chinese consumers have opted for online retailers that provide a vast spectrum of options, creating a huge driving force behind China's e-commerce logistical marvel. Peak shopping seasons are astronomical in nature, with a record 1.3 billion orders being processed within a 24-hour period by Alibaba's Cainiao Network.The technology behind China's ability to process these numbers relies on large companies such as Alibaba and JD investing in their own delivery solutions. This is a contrast to the situation in European countries where companies outsource deliveries. In China, companies tend not to rely on third parties.Out of all the BRICS nations, according to the World Bank, only China has demonstrated such a surge in logistics performance in the last decade. Supply chain industry influencers should be looking toward what is happening in the East, to see how far a sector deemed mature for many years can be turbocharged to new levels of capacity. 1.ich company does not offer delivery of an order within 24 hours considered standard practice?A. AlibabaB. JD C. Amazon with standard delivery2.ich of the following statements is not correct?A. China's economic prosperity is based on its enormously successful e-commerce sector.B. Uniquely Chinese form of logistics made a vast expanse of remote retail possible.C.There are other countries offering delivery of an order within 24 hours considered standard practice. 3.iniao network belongs to company. A. AlibabaB. SF ExpressC. YT Express4.h company is not mentioned in terms of investing in its own delivery solutions?A. AlibabaB. JDC. Amazon5.w do companies in Europe make delivery orders? A. By investing in their own delivery solutions.B. By outsourcing deliveries.C. They tend not to rely on third-party deliveries

选项:

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问题 29: 22. The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information?There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations.Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations. 1.In making market investigation, one should.A. get enough information concernedB. advertise his products C. produce high quality goods2.The word "indispensable" in the first line means .A. impossibleB. essentialC. available3.Which of the following statements is NOT true?A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.B. Production goes before market investigation.C. There are various ways of making market investigation. 4.Making market investigation is very important because .A. every producer is facing keen competitionB. it can greatly promote salesC. both A and B5.All the following are channels to get market information EXCEPT .A. to have commercial counselor's offices of our embassies stationed abroadB. to promote the quality of our own productsC. to send trade groups abroad every now and then

选项:

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问题 30: 23. Importing and exporting is transferring goods from one country to another while paying attention to the laws and requirements of bringing goods out or into that country. If you want to import in large quantities for commercial purposes, you’ll need to have the consent of the local customs department and the right paperwork. Import and export are the basics of international trade. If you are looking forward to starting your own business in the field of importing and exporting business, then here are some tips for starters. Foreign embassies provide nice programs and a great deal of information about their goods to promote exporting. You can find out exactly what it is you are looking to buy. If you are exporting, you can approach your local department of trade and see what plans they have on offer to promote exports. Besides, you should consult the tax department to find out if there is a particular process of setting up an importing and exporting company and what documentation you will require. It is also necessary that you find out about any licensing requirements for importing and exporting of goods. Some countries do not allow their goods to go to a certain country and vice versa; this is known as an embargo. In this way, you can make sure that there are no embargoes with the country you are looking to trade with. 1.This passage is targeted NOT for.A. seniorsB. startersC. beginners 2.Import and export are the basics of .A. internal tradeB. international trade C. national trade3.Foreign embassies provide both programs andto promote foreign trade.A. goods B. informationC. promotion 4.Starters can consult departments for information.A. foreignB. policeC. local5.Some countries do not allow international trade, and it is called.A. import B. embargoC. export

选项:

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