报名本机构合作学校，赠送复习资料，复习课程，确保录取。并且可以申请学校奖学金500元～1500元不等！
报名本机构合作学校，赠送复习资料，复习课程，确保录取。并且可以申请学校奖学金500元～1500元不等！
随堂测验
1、【单选题】1. Which of the following means “品牌精髓”？
A、 brand name
B、brand loyalty
C、brand essence
D、 brand stretching
2、【单选题】2. How do you say 品牌意识 in English?
A、brand awareness
B、brand loyalty
C、brand essence
D、 brand stretching
3、【单选题】 3. How do you say 品牌延伸 in English?
A、brand awareness
B、brand loyalty
C、brand essence
D、 brand stretching
4、【单选题】4 . ___________ refers to the tendency to always buy a particular brand.
A、brand awareness
B、brand loyalty
C、brand essence
D、 brand stretching
随堂测验
1、【单选题】 Direction: read each passage and identify how the information is being organized. 1. Ice-cream is a delicious frozen treat that comes in a many different colors and flavors. Two of my favorite flavors are strawberry and chocolate. Though both of these flavors are delicious, strawberry may contain pieces of fruit while chocolate usually will not. Even though more chocolate ice-cream is sold across the country annually than strawberry, they both taste great with milk.
A、cause and effect
B、sequence / process
C、compare and contrast
D、chronological
2、【单选题】Direction: read each passage and identify how the information is being organized. 2. The ice-cream shop around the corner from my house has the best ice-cream in the city. When you first walk inside, there is a long chrome counter with matching stools extending alongside the far wall. Right where the counter stops, the booth seating begins. There are lots of old-timey knickknacks on the walls and chrome napkin holders on all the tables. My favorite part of the shop is behind the counter glass, where they keep all of the ice-cream flavors. A rainbow of delicious sugary flavors is kept cool and delicious behind the case.
A、descriptive
B、compare and contrast
C、problem and solution
D、sequence / process
3、【单选题】Direction: read each passage and identify how the information is being organized. 3. Freezer burn may have wasted more ice-cream than sidewalks. If you don't know, freezer burn is when ice crystals form on the surface of ice-cream. These ice crystals can ruin the texture and flavor of the ice cream, but freezer burn is preventable. Since freezer burn is caused when melted ice-cream is refrozen, rather than eating your ice-cream from the container as it melts, scoop your ice-cream into a bowl and put the container back in the fridge immediately. Doing this ought to help you keep freezer burn from ruining your favorite frozen flavors.
A、sequence / process
B、 chronological
C、descriptive
D、 problem and solution
4、【单选题】Direction: read each passage and identify how the information is being organized. 4. Making ice-cream is not easy. Cream and sugar have to first be mixed in a frozen container. Ingredients may be added at this point, if desired. The mixture must be stirred and whipped until the cream and sugar mixture is frozen. Depending on the equipment, this may take as long as an hour. After the ice-cream is prepared, it must be kept frozen until it is ready to be enjoyed. Making ice-cream is difficult, but most people would agree that it is worth the trouble.
A、problem and solution
B、compare and contrast
C、chronological
D、sequence / process
随堂测验
1、【判断题】1. In order to take helpful notes during class, it is important to understand your instructors' style of lecturing.
A、正确
B、错误
2、【判断题】2. Note-taking should take place during class.
A、正确
B、错误
3、【判断题】3. If textbook assignments are boring, the student does not have to complete them.
A、正确
B、错误
4、【判断题】4. It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
A、正确
B、错误
5、【判断题】5. Before a class begins, it is important to review notes from reading assignments and previous lectures.
A、正确
B、错误
6、【判断题】6. It is crucial that a student write down everything their instructor says during a lecture.
A、正确
B、错误
7、【判断题】7. Note-taking methods include rubrics style, charting, outlining, mapping and Cornell
A、正确
B、错误
8、【判断题】 8. When taking notes, your child should focus only on the details of the class and, like a reporter, get down the facts in black and white.
A、正确
B、错误
9、【判断题】9. Your child should experiment with different ways to take notes, using different notation systems and structures, until he finds the best fit.
A、正确
B、错误
10、【判断题】10. Note taking is an irrelevant skill and there is no academic or intellectual value in learning to take individualized notes.
A、正确
B、错误
随堂测验
1、【填空题】Directions: Read the following sentences and fill in the missing word or phrase.afraid doubt completely same out ofpoint problem sounds would be honest1. I have to say, it _____interesting, but we should wait.
A、
2、【填空题】Directions: Read the following sentences and fill in the missing word or phrase.afraid doubt completely same out ofpoint problem sounds would be honest 2. I'm ______ that I can't agree with you on this suggestion.
A、
3、【填空题】Directions: Read the following sentences and fill in the missing word or phrase.afraid doubt completely same out ofpoint problem sounds would be honest3. What you are asking me to do is against the law. It's__________ the question!
A、
4、【填空题】Directions: Read the following sentences and fill in the missing word or phrase.afraid doubt completely same out ofpoint problem sounds would be honest4. Don't you think it_____ better to give the contract to Samsons and not Ptech?
A、
5、【填空题】Directions: Read the following sentences and fill in the missing word or phrase.afraid doubt completely same out ofpoint problem sounds would be honest 5. That's a good point. But to be ______, I don't believe that changing the process will work.
A、
随堂测验
1、【单选题】Directions: Read the case carefully and decide which is the best “subject line”. David will visit China and attend a technology conference in Shanghai. During his stay there, he will also visit two local clients for product demo. 5 days prior to his arrival, one of the client visit has been cancelled. In addition, he will also check in another hotel since the formerly booked one is not available anymore. As David’s counterpart in China, you need to inform David about this.
A、 Write David an email about this with the subject “Travel Update”.
B、 Write David an email about this with the subject “ Two Changes in Your Shanghai Itinerary”.
C、Write David an email about this with the subject “ Urgent-Two Important Changes in Your Shanghai Itinerary”.
D、Write David an email about this with the subject “ Urgent”.
随堂测验
1、【单选题】1. Which of the following SWOT elements are internal factors for a business?
A、 Strengths and Weaknesses
B、Opportunities and Threats
C、Strengths and Opportunities
D、Weaknesses and Threats
2、【单选题】2. Which of the following is false regarding why a SWOT Analysis is used?
A、 To build on the strengths of a business
B、To minimize the weaknesses of a business
C、To reduce opportunities available to a business
D、 To counteract threats to a business
3、【单选题】3. Which of the following could be a strength?
A、Weather
B、New international market
C、A price that is too high
D、 The location of a business
4、【单选题】4. Which of the following could be a weakness?
A、A developing market such as the Internet
B、Competitors with access to better channels of distribution
C、Poor quality of goods and services
D、 Special marketing expertise
5、【单选题】5. Which of the following could be an opportunity?
A、Having quality processes and procedures
B、Moving into new market segments that offer improved profits
C、Damaged reputation
D、A new competitor in your home market
Unit 1 单元作业
Unit 1 单元测验
1、【单选题】The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of __________ .
A、brand stretching
B、brand loyalty
C、brand awareness
D、brand equity
2、【单选题】Consumers who always buy Levi’s when they need a new pair of jeans are showing __________ .
A、brand stretching
B、brand loyalty
C、 brand awareness
D、 brand equity
3、【单选题】 The use of BMW cars and Nokia phones in James Bond films are examples of ___________ .
A、product endorsement
B、 product placement
C、 product cycle
D、 product range
4、【单选题】Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate.
A、intangible benefits
B、 tangible benefits
C、 outsource
D、 disadvantage
5、【单选题】Not enough people recognize our logo; we need to spend a lot more on raising___________ .
A、brand stretching
B、 brand loyalty
C、 brand awareness
D、 brand equity
6、【单选题】David Beckham advertising Vodafone is an example of ___________ .
A、 product endorsement
B、 product placement
C、 product cycle
D、 product range
7、【单选题】 ___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
A、 Brand loyalty
B、Brand awareness
C、 Brand equity
D、 Brand name
8、【单选题】 __________ refer to the statistical data of a population, especially those showing average age, income, education, etc.
A、Focus group
B、 Customers
C、 Stockers
D、 Demographics
9、【单选题】The Toblerone ________ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
A、logo
B、 brand
C、 name
D、slogan
10、【单选题】For example, if a company has 1.5 million shares outstanding at a share price of $25, its ___________ is $37.5 million.
A、market cap
B、 profit
C、 maximum value
D、 capital
11、【判断题】In order to take helpful notes during class, it is important to understand your instructors' style of lecturing.
A、正确
B、错误
12、【判断题】 Note-taking should take place during class.
A、正确
B、错误
13、【判断题】 If textbook assignments are boring, the student does not have to complete them.
A、正确
B、错误
14、【判断题】It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
A、正确
B、错误
15、【判断题】Before a class begins, it is important to review notes from reading assignments and previous lectures.
A、正确
B、错误
16、【填空题】Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ____________ (1), this is the only way to solve our current problems.
A、
17、【填空题】Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think John: ____________ (2) focus on our brand image first? That's the key issue!
A、
18、【填空题】Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Andy: ____________ (3) I can't agree. What we need is a wider product range.
A、
19、【填空题】Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Clara: ____________ (4) dong both? We can stretch our brand and improve our image at the same time.
A、
20、【填空题】Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Victor: ____________ (5) what you mean, but we've got to start somewhere, and a new image is more important at this stage.
A、
随堂测验
1、【单选题】 Travel _________ are something showing your identity information and justify your travel.
A、documents
B、plans
C、destinations
D、schedules
2、【单选题】And if you go abroad, you even need your _________ to go through the customs.
A、tickets and credit cards
B、passaport and visa
C、luggage and money
D、money and tickets
3、【单选题】You also need other things for your travel arrangement such as the _______ which is a written plan for a package tour, for example.
A、visa
B、invitation letter
C、itinerary
D、application
4、【单选题】 If you travel abroad, you need to exchange RMB with the foreign currency based on the current _________.
A、stock price
B、exchange rate
C、bank interest
D、allowance
5、【单选题】 In most cases tickets are needed for your travel. There are _______ticket and return ticket.
A、single
B、simple
C、one-way
D、odd-way
6、【单选题】The _________ is the item you can carry with you in the airplane.
A、check-in
B、check-up
C、carry-on
D、carry-up
7、【单选题】Comparatively, the hotel is more expensive than the ______ which is usually for those who are driving cars and the ______ is the cheapest.
A、motel, hostel
B、hostel, restaurant
C、hostel, motel
D、motel, restaurant
8、【单选题】The word to describe a beautiful place is _________.
A、awful
B、picture
C、depictive
D、picturesque
9、【单选题】You can use_________ to describe those villagers who often welcome visitors warmly and treat them with generosity.
A、hospital
B、hostile
C、hostility
D、hospitable
10、【单选题】If a place lost its tranquility due to the over-development of tourism, we can describe the place as ______.
A、too developed
B、advanced
C、awkward
D、modern
随堂测验
1、【单选题】Loyalty program is a _______ program offered by a company to customers who frequently make purchases.
A、treat
B、reward
C、payment
D、welfare
2、【单选题】Loyalty programs could ______business and strengthen the relationship between the customer and the business.
A、increase
B、maintain
C、decrease
D、create
3、【单选题】 Loyalty programs are based on______.
A、emotion
B、money
C、business
D、study
4、【单选题】 Loyalty ______ let customers accumulate points that they can redeem for rewards or free products/services.
A、paid programs
B、spend programs
C、points programs
D、treat programs
5、【单选题】 ______ adapts the loyalty punch programs.
A、Nine West
B、Costco
C、Huawei
D、Clarks
6、【填空题】Directions: identify the opinion and evidence in the following statements and mark them with O and E respectively.______ Almost 70% of survey respondents say they are members of more than one loyalty program.
A、
7、【填空题】______ “It's an investment that we've been very, very focused on over the last few years,” he says.
A、
8、【填空题】______ Travelers get stingier with their loyalty.
A、
9、【填空题】______ Starwood has added perks such as letting elite members check in any time during the day.
A、
10、【填空题】______ To offer that kind of personalized service, though, companies will need better technology and training.
A、
随堂测验
1、【填空题】Directions: mark the statements with T (true) or F (false). ____. The context is important for understanding a conversation.
A、
2、【填空题】____. The more you listen to different Englishes, the easier you can understand the authentic English.
A、
3、【填空题】____. The language is independent from the age and gender.
A、
4、【填空题】_____. English grammar is helpful for improving English listening.
A、
5、【填空题】_____. Speaking more is harmful to improve listening.
A、
随堂测验
1、【填空题】Directions: mark the statements with T (true) or F (false). ____. Dealing with complaints is a chance to improve the relationship with customers.
A、
2、【填空题】____. Think of possible solutions before you go to complain.
A、
3、【填空题】____. As a part of your company, you should always defend your company and argue with the customer without any sympathy.
A、
4、【填空题】_____. Sometimes the power of social media is helpful if the complaining failed.
A、
5、【填空题】_____. Asking questions in a caring and concerned manner when dealing with complaints will do harm to your company.
A、
随堂测验
1、【填空题】Directions: fill the blanks with correct answers.In block format, everything is all ______ justified.
A、
2、【填空题】In the first paragraph of the body, you should introduce yourself and your _______ of writing this letter.
A、
3、【填空题】At last, you should restate the purpose and call for an ______.
A、
4、【填空题】The business letter should be _____ and clear. Use a courteous tone and make it convincing.
A、
5、【填空题】Check for spelling and ________ mistakes because they make a letter look less professional and reflects carelessness.
A、
随堂测验
1、【单选题】 _______ reveals the key information in a graph.
A、The title
B、The measurement
C、 Time periods
D、 The bars
2、【单选题】 The ______ usually shows changes, comparing two or more things over time.
A、 pie chart
B、 line graph
C、 bar chart
D、 table
3、【单选题】 Your representation of a chart or a graph usually consists of 3 parts: ________, description and conclusion or inference.
A、 summary
B、 introduction
C、 brainstorming
D、 review
4、【单选题】 The description is composed by two parts: the overview and _______.
A、 questions
B、 comparison
C、 detailed data
D、 contrast
5、【单选题】 The comparison and ______ are conducted usually in analysing a graph
A、 analogy
B、 exaggeration
C、 parallelism
D、 contrast
Unit 2 单元作业
Unit 2 单元测验
1、【单选题】Travel happens with or without luggage, and it can be one way or ________ trip.
A、around
B、round
C、back
D、odd
2、【单选题】If you go abroad, you need your ________ as one of your travel documents.
A、passport
B、money
C、insurance
D、credit card
3、【单选题】In customer loyalty program, customers are often given a unique ______, such as a membership card.
A、reward
B、letter
C、identifier
D、badge
4、【单选题】Loyalty programs could _________.
A、largely increase investment
B、decrease the company's fame
C、strengthen the relationship with customers
D、disturv the management
5、【单选题】According to the video, English listening is influenced by________.
A、speaking speed
B、noisy environment
C、the listener's emotion
D、the listener's grammar
6、【单选题】Dealing with a customer’s complaints, you should_______________.
A、repeat back what you are hearing to show that you have listened
B、keep on asking questions to dig out the truth
C、always stand on your company to defend its benefits
D、 be very serious towards your customer
7、【单选题】The letter to point out a mistake by the letter's recipient is called the letter of _______.
A、complaint
B、order
C、request
D、application
8、【单选题】________ is/ are directly shown in the chart or graph.
A、The general tendency
B、Time periods
C、Similarities and differences
D、The future trend
9、【单选题】“Do in Rome as Romans do” means when we travel, we should________.
A、do as the local people do according to their customs, traditions and culture
B、behave as we like in a foreign place
C、do as the tourist guide suggests
D、do as we are in our hometown
10、【单选题】In the first paragraph of a business letter, you should introduce yourself and your ______.
A、interest on the company
B、 purpose of writing this letter
C、good wish for the relationship between two companies
D、impression on the company
11、【单选题】Before you make a complaint, __________.
A、try to expose your experience to the social media
B、try to get to know the company’s history
C、try to figure out who is in charge
D、try to show your anger
12、【单选题】According to the video, we can use the context, grammar and ______ to help us understand what others are talking about.
A、imagination
B、non-vocal information
C、anticipation
D、clothes
13、【单选题】Try to deal with customers’ complaints with a sense of _______.
A、emergence
B、emergency
C、emergent
D、urgent
14、【填空题】Direction: Arrange these options to form an anwer to a complaining message. Each option should be used only once. A. I hope you can understand. B. Thank you for choosing our company.C. But we will send you a special gift as compensation and we will enhance the training of our employees to offer better and more comfortable services. D. I’m sorry about your broken luggage and the impolite treatment from our manager on duty. E. I’m afraid that what you can get is just a new bag because we have our regulations and our policy.
A、
15、【填空题】Direction: Arrange these options to form an answer to a complaining message. Each option should be used only once. A.Because our airline hasn’t finished the replacement of all the old airplanes, a few are still working.B.We will offer a 50% discount for your next trip from Barcelona to NY as compensation.C.I believe you will have a better travel experience in the future with the new airplane and good services. D.I’m sorry for your awful travel experience! E.Thank you for your criticism! F.I’m afraid your flight is the one.
A、
16、【填空题】Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers.points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs_______ Customers are rewarded a product or service of equal or lesser value free of charge for purchasing a particular product or service with “punches.”
A、
17、【填空题】Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers.points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs________The programs let customers accumulate points that they can redeem for rewards or free products/services.
A、
18、【填空题】Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers.points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs_________ The programs give customers rewards based on different levels of spending or points.
A、
19、【填空题】Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers.points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs_________ Customers get loyalty credit for the amount they spend at the business.
A、
20、【填空题】Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numbers.points programs, 2. spend programs, 3. tiered programs, 4. paid programs, 5.punch programs_________ The programs provide an exclusive feel by incorporating a monthly or yearly fee that members pay for access to special services, discounts, or unique opportunities.
A、
随堂测验
1、【单选题】 Hierarchical Structure has __________ layers but __________individual responsibilities.
A、more…more
B、more…less
C、less…less
D、less…more
2、【单选题】 New, modern or small corporations usually have ____________ structure?
A、hierarchical
B、flat
C、flatarchy
D、bureaucratic
3、【单选题】 The organization structure influences the following aspects except ___________?
A、productivity
B、employee relations
C、marketing strategies
D、market share
4、【单选题】What is the biggest advantage of hierarchical structure?
A、Maintaining the status quo.
B、 Showing the company’s size.
C、Complicating the decision-making process.
D、Monitoring the staff.
5、【单选题】Organizations that operate under _________structure have linear authority and specialized teams that allow for creativity and innovation.
A、hierarchical
B、flat
C、flatarchy
D、bureaucratic
随堂测验
1、【填空题】Directions:Choose the right word for each statement.Directive, Authoritative, Affiliative, Participative, Pacesetting ， Coaching 1. The manager with________ style closely controls his employees, emphasizes the discipline and sometimes even motivates his team by threats.
A、
2、【填空题】Directions:Choose the right word for each statement.Directive, Authoritative, Affiliative, Participative, Pacesetting ， Coaching 2. The manager with _________style is willing to provide opportunities for his staff to show their abilities, meanwhile, he always encourages employees to develop their own strengths.
A、
3、【填空题】Directions:Choose the right word for each statement.Directive, Authoritative, Affiliative, Participative, Pacesetting ， Coaching 3.The manager with________ style gives employees clear direction but not dictation. And he likes to motivate his followers by persuasion and giving feedback on task performance.
A、
4、【填空题】Directions:Choose the right word for each statement.Directive, Authoritative, Affiliative, Participative, Pacesetting ， Coaching 4.The manager with __________ style likes to perform many tasks by himself personally but expects his employees to watch and then follow his example.
A、
5、【填空题】Directions:Choose the right word for each statement.Directive, Authoritative, Affiliative, Participative, Pacesetting ， Coaching 5. The manager with________ style has faith in “everyone has input”, he encourages employee input in decision-making process and usually reward team-effort.
A、
随堂测试
1、【判断题】Directions: Try to decide whether the following statement is true or false.1. An inference is an assumption that involved in drawing a conclusion on the basis of direct observation.A. True. B. False.
A、正确
B、错误
2、【判断题】Directions: Try to decide whether the following statement is true or false.2. Abduction is inference from particular premises to a universal conclusion. A. True B. False
A、正确
B、错误
3、【判断题】Directions: Try to decide whether the following statement is true or false.3.Only when you have an understanding of the literal or factual content can you go beyond literal meaning and formulate inferences.A. True B. False
A、正确
B、错误
4、【判断题】Directions: Try to decide whether the following statement is true or false.4. During the listening, listeners should use their background information and experience to help them in making inferences.A. True B. False
A、正确
B、错误
5、【判断题】Directions: Try to decide whether the following statement is true or false.5. Elimination is one of your best friends in the test. Look at the answer choices and think about which ones do not fit to what you understand about the lecture or the conversation. A. True B. False
A、正确
B、错误
随堂测试
1、【填空题】Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks know would did thank what 1. A: David, !1)_________ you met Ani Deltell?B: No. Hello, Ani. Nice to 2)_________ you.
A、
2、【填空题】Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks know would did thank what A: Peter, do you 3)_________ Sylvia?B: Yes, of course. Hi Sylvia, good to 4)_______you again.
A、
3、【填空题】Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks know would did thank what A: How do you 5)__________.My name’s Paul Cartier.B: 6)______________ to meet you. Mine’s Ana Lekic.
A、
4、【填空题】Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks know would did thank what A: 7)____________ are things?B: Fine 8)____________. It’s good to be here.
A、
5、【填空题】Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks know would did thank what A: 9)____________ I get you something to drink?B: That 10)__________ be nice. Thanks. I’ll have some fruit juice.
A、
6、【填空题】Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks know would did thank what A: Would you 11)_________ some more fish?B: Thanks, it was delicious, but I’m 12)_________ I couldn’t.
A、
随堂测验
1、【判断题】Directions: Try to decide whether the following statements are true or false.2. The format of formal reports should follow such a logical order: executive summary, introduction, findings, recommendations and conclusions.
A、正确
B、错误
2、【判断题】Directions: Try to decide whether the following statements are true or false.3. The executive summary should only include the most important point, for the manager will have to read the details in the following four parts.
A、正确
B、错误
3、【判断题】Directions: Try to decide whether the following statements are true or false. 4. The conclusions should be short, clearly follow the order of the findings and lead naturally into the recommendations.
A、正确
B、错误
4、【判断题】Directions: Try to decide whether the following statements are true or false. 5. Slang words and colloquialisms can be used in the business report.
A、正确
B、错误
随堂测验
1、【单选题】Directions: Choose the best answer to complete each of the following sentences.1. PSIU is a chart to make an analysis on _________?
A、 four factors to make marketing strategy.
B、four factors to describe corporate culture.
C、four primary styles of management.
D、four selling points
2、【单选题】Directions: Choose the best answer to complete each of the following sentences.2. The Producer moves at a______ pace, takes a ______view, is results-oriented, and follows a ________ approach.
A、 slow….short-term….process-oriented….structured
B、 slow….long-term….process-oriented….unstructured
C、 fast….short-term….results-oriented…..structured
D、 fast….long-term….results-oriented….unstructured
3、【单选题】3. The Stabilizer focused on __________ and working methodically to get them done in the right way.
A、what to do now
B、driving change
C、who is involved
D、how to do things
4、【单选题】4. ___________moves at a more measured pace and is process-oriented, but takes an unstructured, freewheeling approach and a long view of change.
A、Stabilizer
B、Producer
C、 Unifier
D、Innovator
5、【单选题】5. To get an intuitive sense of the ____________’s qualities, we could think of a dynamic, creative, big-picture person who has myriad new ideas and is usually excited by the latest one.
A、Innovator
B、Unifier
C、Producer
D、Stabilizer
Unit 4 Advertising
1、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 1. The purpose of advertising is to ___________ or sell something, usually a business’ product or service.
A、
2、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 2. Using a movie star to advertise a certain kind of product is called celebrity ___________.
A、
3、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 3. A good advertisement should first of all connect with its ___________ audience.
A、
4、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 4. Advertising slogans are short, often ___________ phrases used in advertising campaigns.
A、
5、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 5. How do you express “公益广告”in English?
A、
随堂测验
1、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 1.The purpose of advertising is to ___________ or sell something, usually a business’ product or service.
A、
2、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 2. Using a movie star to advertise a certain kind of product is called celebrity ___________.
A、
3、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 3.A good advertisement should first of all connect with its ___________ audience.
A、
4、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 4.Advertising slogans are short, often ___________ phrases used in advertising campaigns.
A、
5、【填空题】Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorable target Public service ad endorsement Product placement 5.How do you express “公益广告”in English?
A、
随堂测验
1、【判断题】1. If a brand name product appears in a feature film, television program, or other medium not typically considered to be an advertising medium, it’s a form of advertising we call “tie-in”.
A、正确
B、错误
2、【判断题】2. In Zhao benshan’s short sketch, the appearance of the spirits国窖酒is a form of advertising---product placement.
A、正确
B、错误
3、【判断题】3. Sometimes when children go to McDonald’s, if they buy certain amount of food they can get some toys free of charge or with some pay. We call this form of advertising “product placement”.
A、正确
B、错误
4、【判断题】4. Children like to read comic books because they like picture stories very much. However, they are not aware that sometimes what they are reading is not comic story, but advertising with comics as disguise.
A、正确
B、错误
随堂测验
1、【判断题】1. On average 70% of people’s time is engaged in listening.
A、正确
B、错误
2、【判断题】2. The ability to listen for the main idea is useful for both our everyday lives and our academic lives.
A、正确
B、错误
3、【判断题】3. Word chains refer to sequences of similar or related words repeated throughout the conversation or speaking.
A、正确
B、错误
4、【判断题】4. “Let’s get the ball rolling” is a signal phrase to mark the ending of a speaking.
A、正确
B、错误
5、【判断题】5. “To wrap up” is a signal phrase to mark the beginning of a speaking.
A、正确
B、错误
随堂测验
1、【单选题】1. Which of the following is allowed to do during the brainstorming session?
A、To criticize.
B、To analyze.
C、To suggest.
D、To discuss.
2、【单选题】2. Brainstorming can encourage people to commit to solutions, because__________.
A、they have discussed the solutions freely
B、they have provided input and played a role
C、they have tried to keep up with the new development
D、they have had a clear idea about the purpose
3、【单选题】3. What’s the best number of people participating one brainstorming session?
A、2
B、6
C、12
D、20
4、【单选题】4. Which of the following is correct during brainstorming session?
A、 Write down clever ideas.
B、 Write down absurd ideas.
C、Write down important ideas.
D、Write down all the ideas.
5、【单选题】5. Which of the following is not correct during the brainstorming session?
A、Capture everything.
B、Encourage participation.
C、Ask clarifying questions.
D、Evaluate suggestions.
随堂测验
1、【判断题】1. You’d better write your summary no longer than the half the length of the original.
A、正确
B、错误
2、【判断题】2. Your summary can contain some of the viewpoints of your own.
A、正确
B、错误
3、【判断题】3. When writing a summary, you should never copy anything from the original.
A、正确
B、错误
4、【判断题】4. When writing a summary, you can collapse lists and paragraphs.
A、正确
B、错误
5、【判断题】5. Try to get rid of unimportant or trivial details in your summary.
A、正确
B、错误
随堂测验
1、【单选题】1. Some television commercials are designed to be striking and memorable, and people can remember the songs or ________ for the commercials long after the span of the advertising campaign.
A、humor
B、animation
C、melodies
D、sensory means
2、【单选题】2. Advertisers sometimes use _________ to make TV commercials to be able to impress TV viewers, but it can be quite annoying.
A、songs
B、stories
C、sensory means
D、animation
3、【单选题】3. ___________ is used in TV commercial to make it possess a certain appeal and special effect that is difficult to achieve with the acting of real people.
A、melody
B、animation
C、humor
D、slogan
4、【单选题】4. Some TV commercials tell _______that can be happy, sad, moving, surprising, strange, tricky or even horrible.The purpose is to make people remember the commercial more easily.
A、songs
B、melodies
C、slogans
D、stories
Unit 4 单元作业
Unit 4 单元测验
1、【单选题】1. His speech last night was _____________ and full of energy.
A、environmentally-friendly
B、emotionally-charged
C、brightly-coloured
D、elegantly-behaved
2、【单选题】2. Advertising to children is of _____________ to lawmakers, the industry and the general public.
A、indifference
B、misunderstanding
C、schedule
D、concern
3、【单选题】3. The declaration deals with disarmament and the non-_____________ of nuclear weapons.
A、determination
B、evolution
C、proliferation
D、invention
4、【单选题】4.Advertising is _____________ of being a factor in causing children‘s obesity.
A、accused
B、convinced
C、denied
D、informed
5、【单选题】5. People with high blood pressure are especially _____________ to diabetes.
A、responsible
B、vulnerable
C、knowledgeable
D、reasonable
6、【单选题】6. Japan is _____________ to earthquakes.
A、object
B、inject
C、subject
D、project
7、【单选题】7. In some locations retail stores and media companies team _____________ to operate kids clubs --- a form of marketing.
A、in
B、out
C、on
D、up
8、【单选题】8. A summary is a faithful reproduction of the original and it should contain only the author’s views, so you should try to be as _____________ as possible.
A、subjective
B、objective
C、inventive
D、imaginative
9、【单选题】9. Six pre-school aged children are talking to the camera about how good the juice tastes, with the voice of an adult _____________ into the background talking about the nutritional value.
A、interactive
B、interspersed
C、interrelated
D、interfered
10、【单选题】10. His story convinced everyone _____________ his innocence.
A、for
B、about
C、in
D、of
11、【判断题】15. An advertising slogan for a photocopier is “We lead, others copy.” “Copy” here is used as a pun.
A、正确
B、错误
12、【判断题】16. The advertising slogan “Good to the last drop” is for an ice cream product.
A、正确
B、错误
13、【判断题】17. In brainstorming session, analysis, discussion, or criticism are allowed.
A、正确
B、错误
14、【判断题】18. Make evaluation after the brainstorming session.
A、正确
B、错误
15、【判断题】19. The chairperson in brainstorming should make sure that everyone comes up with useful ideas.
A、正确
B、错误
16、【判断题】20. In brainstorming, we should not force participation or participation sequence.
A、正确
B、错误
17、【填空题】11. Fill in the blanks with the following words: random randomly randomize The survey used a _____________ sample of two thousand people across England and Wales.
A、
18、【填空题】12. Fill in the blanks with the following words:random randomly randomizeFour trial districts and one comparison district were _____________ selected in each site.
A、
19、【填空题】13. Fill in the blanks with the following words:random randomly randomize The professor picked several students at _____________ from the class and asked them to help him with experiment.
A、
20、【填空题】14. Fill in the blanks with the following words:random randomly randomize To play the game, first _____________ the order of the numbers.
A、
随堂测验
1、【单选题】Directions：Read the following descriptions carefully , discuss with your partner and guess whose corporate culture it belongs to? 1. Entire company aligned behind common vision, values, and goals. 2. Teams work together for the good of the customer. 3. Employees take ownership and responsibility for their actions. 4. Motivation, morale and engagement is high. 5. Strong communication and collaboration. 6. Deliver a world class customer experience. 7. Foster Innovation, creativity and entrepreneurialism. 8. Design is everything. 9. Designers make the design decisions.10. They do no market research.
A、Google
B、Apple
C、Huawei
D、Microsoft
随堂测验
1、【单选题】 collaborative help
A、自发的帮助
B、协作互助
C、时间的承诺
D、使变成弱势
随堂测验
1、【填空题】Directions: Letters a to g describe different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up processing.Listening carefully to football results.
A、
2、【填空题】Directions: Letters a to g describe different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up.2. Predicting the content of a lecture or short talk on a subject that the listener knows something about.
A、
随堂测验
1、【单选题】 1. What is Communication?
A、Exchanging thoughts, ideas, and messages through speech, writing, signals, and body language.
B、Imparting information.
C、A system, such as mail, telephone, or television for sending and receiving messages.
D、 All of the above.
2、【单选题】Which is NOT a benefit of effective communication?
A、Enhanced interpersonal relationships.
B、Clearer understanding of business goals.
C、Revenue losses.
D、 Improved business and individual performance.
3、【单选题】Which of the following is NOT a characteristic of the AGGRESSIVE communication style?
A、Avoids direct communication.
B、Loud voice.
C、Interrupts.
D、Poor listener.
4、【单选题】Which is NOT a characteristic of the ASSERTIVE communication style?
A、Authoritarian.
B、Direct.
C、Proactive.
D、 Convincing.
随堂测验
1、【判断题】1. A memo is short for memorandum.
A、正确
B、错误
2、【判断题】2. It cannot be send without a salutation.
A、正确
B、错误
3、【判断题】3. A memo is usually sent to more than one person.
A、正确
B、错误
4、【判断题】4. Memo’s are usually short and to the point.
A、正确
B、错误
5、【判断题】 5. A memo is usually sent to people in a different company.
A、正确
B、错误
随堂测验
1、【单选题】1. What does ROI measure?
A、Investment potential.
B、Profit margins.
C、 Loss ratio.
D、 The net profit or loss of an investment, expressed as a percentage
2、【单选题】 2. If the ROI formula yields a negative number, what does this mean?
A、Nothing; you should treat it as an absolute value.
B、You miscalculated.
C、A loss occurred.
D、 The investment put you in debt.
3、【单选题】3. You just purchased a house for $100,000 at a local county auction. You spent $50,000 to renovate the house and netted $160,000 after sale expenses. What is your ROI?
A、94%
B、 0.94%
C、 6.7%
D、 0.067%
Unit 5 单元作业
Unit 5 单元测验
1、【判断题】Feedback is an extremely important aspect of communication.
A、正确
B、错误
2、【判断题】 The setting, as well as noise, can interfere with successful communication.
A、正确
B、错误
3、【判断题】The communication process does not include areas such as body language and style.
A、正确
B、错误
4、【判断题】Verbal symbols can be interpreted more clearly and unambiguously than nonverbal ones.
A、正确
B、错误
5、【判断题】Computer skills are generally more important than communication skills in the workplace.
A、正确
B、错误
6、【判断题】 A memo has a specific date format.
A、正确
B、错误
7、【判断题】 You should always reply to a memo.
A、正确
B、错误
8、【判断题】 Memo writing is similar to letter writing.
A、正确
B、错误
9、【判断题】 A memo usually has one specific format.
A、正确
B、错误
10、【判断题】 You can write a memo on paper or as an email.
A、正确
B、错误
11、【填空题】Directions: Different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up.Predicting the content of a lecture or short talk on a subject that the listener knowssomething about.
A、
12、【填空题】Directions: Different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up. Listening attentively to try and understand (or infer) a speaker’s attitude to something because the speaker has not stated their opinion clearly.
A、
13、【填空题】Directions: Different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up. Listening to get the general idea of the topic of a conversation.
A、
14、【填空题】Directions: Different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up. Listening to a series of short conversations in order to understand where the conversation is taking place.
A、
15、【填空题】 Directions: Different listening strategies which are associated with either top-down or bottom-up processing. Decide which strategies they use: top-down or bottom-up. Listening in order to do a dictation activity.
A、
16、【填空题】Directions：Read the following descriptions carefully , decide whose corporate culture it belongs to?_________ has the following main characteristics: 1. Entire company aligned behind common vision, values, and goals. 2. Teams work together for the good of the customer. 3. Employees take ownership and responsibility for their actions. 4. Motivation, morale and engagement is high. 5. Strong communication and collaboration. 6. Deliver a world class customer experience. 7. Foster Innovation, creativity and entrepreneurialism. 8. Design is everything. 9. Designers make the design decisions.10. They do no market research.
A、
17、【填空题】Directions：Read the following descriptions carefully , decide whose corporate culture it belongs to?As one of the leading firms in the IBM PC-compatible operating system market, _____________ has the following main characteristics:AccountabilityQuality and InnovationResponsiveness to CustomersGrowth MindsetDiversity and Inclusion
A、
18、【填空题】Directions：Read the following descriptions carefully , decide whose corporate culture it belongs to? ___________emphasizes the importance of openness among employees, as a way of promoting an innovative mindset. The workplace looks more like an adult playground, not a place for work. Perks include free breakfast, lunch, and dinner; The organic food is chef-prepared; Free health and dental; Free dry cleaning…The following characteristics define its corporate culture:l Opennessl Innovationl Excellence that comes with smartnessl Hands-on approachl Small-company-family rapport
A、
19、【填空题】Directions：Read the following descriptions carefully , decide whose corporate culture it belongs to? _________is the only Chinese company – out of the 91 mainland Chinese companies listed on the Fortune Global 500 list – earning more revenue abroad than in China.The following characteristics define its corporate culture:l Customer-First Attitudel Employee Dedicationl Long-Term Thinkingl Gradual Decision-Making
A、
20、【填空题】Directions：Read the following descriptions carefully , decide whose corporate culture it belongs to?________ Cars is one of the most well-known and respected car brands in the world. Genuine care for employees, customers and our collective impact on the environment. Corporate culture of openness, team members encouraged to speak up. Great opportunities for career growth, the cream rises to the top. Talent and hard work rewarded with career advancement. Its cars are well-known for its safety.
A、
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