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Business Model Unit Test
1、【单选题】At a given price, the enterprise provides its customers with products or services that are meaningful to them, which means
A、Enterprise value proposition
B、 Customer value proposition
C、Customer and enterprise value transfer
D、Business model
2、【单选题】Describe why the enterprise exists and the goals that a business model is expected to achieve, and express the priorities of the enterprise, which is called
A、 Product market
B、Differentiation
C、Strategic assets
D、Corporate mission
3、【单选题】 In the imitation of business models, through the study and research of excellent business models, appropriate refinement and excerpt of the core content or innovative concepts in a business model, and then through the study of these innovations, look for its deficiencies. This is the method of ( ) in improving a business model.
A、Full-scale copying
B、Extension and expansion
C、 Reverse thinking
D、Citation of innovation
4、【单选题】Identify partners and realize value creation, also known as
A、 Value Discovery
B、 Value matching
C、Value acquisition
D、Value transfer
5、【单选题】The constituent elements of a business model do not include
A、Strategic resources
B、 Core strategy
C、 Partner network
D、Product quality
6、【多选题】The basic problems involved in a business model are
A、How to create value for customers
B、How to create value for enterprises
C、How to pass value between enterprises and customers
D、What is value?
7、【多选题】A business model can be summarized into two common types
A、Standard business model
B、Changing competition to complement
C、Destructive business model
D、Unbound business model
8、【多选题】According to the different cost structures, what are the two types of enterprise business models?
A、 Cost-driven
B、Price-driven
C、Customer-driven
D、Value-driven
9、【多选题】Core resources are the most important factors necessary for the operation of business models. What are the characteristics of core resources? Only such an enterprise business model can have core competitiveness.
A、Valuable
B、Scarce
C、Replaceable
D、Difficult to imitate
10、【多选题】The source of income refers to the way in which the enterprise creates wealth through various income streams, that is, describes the way in which the enterprise makes money. Which of the following are common sources of income?
A、Rental charge
B、Advertising fee
C、Subscription service fee
D、Intellectual property fee
11、【多选题】Which of the following companies canrepresent atypical cases ofB2C business model?
A、 Apple
B、 Dangdang
C、JD
D、Amazon
12、【多选题】The ways for enterprises to compete through business models are
A、Strengthen your virtuous circle
B、Trial and error and continuously improve
C、Weaken the virtuous circle of competitors
D、Turn competition into complementarity
13、【判断题】Creating a new enterprise does not necessarily involve business model development.
A、正确
B、错误
14、【判断题】After the feasibility analysis of the new enterprise, a business model can be developed.
A、正确
B、错误
15、【判断题】Value creation in a business model includes creating value for customers and creating value for enterprises.
A、正确
B、错误
16、【判断题】Core competence refers to the source of a company's competitive advantage in the short term which brings short-term benefits to the company.
A、正确
B、错误
17、【判断题】One of the main tasks of entrepreneurs is to explore and establish business models that are compatible with opportunities.
A、正确
B、错误
18、【判断题】Southwest Airlines is a typical business model of brick and mouse, which means reducing costs and making money through a large number of customers.
A、正确
B、错误
19、【判断题】Important partners in a business model include many stakeholders, such as suppliers, cooperation networks, or strategic alliances.
A、正确
B、错误
20、【判断题】Baidu's online promotion model based on bid ranking is a full copy of Google's business model.
A、正确
B、错误
21、【判断题】In Tencent's business model, the main source of profits is the charges of games, advertising and other businesses for users. Tencent has brought huge business value.
A、正确
B、错误
22、【判断题】The capital of angel investors is the investor's.
A、正确
B、错误
Unit 6 Business Plan Unit Test
1、【单选题】In a business plan, which part should include the introduction of product performance, quality, type, competitive advantage, etc., as well as product prospect analysis, brand, and patent content.
A、 Industry analysis
B、 Operation plan
C、Products and services
D、Market analysis
2、【单选题】Which of the following includes market segmentation, identifying specific target markets, and analyzing and processing consumers?
A、Strategic planning
B、Risk factors
C、Brand building
D、Market analysis
3、【单选题】Regarding the business plan, which of the following statements is correct:
A、Entrepreneurs are faced with a fleeting opportunity and should quickly invest in entrepreneurial activities instead of sitting at a table and sketching a business plan.
B、Good verbal negotiation skills are more important than a written plan.
C、An entrepreneurial plan should be completed based on the detailed and real investigation.
D、The entrepreneurial plan has a strict format, and entrepreneurs should not tell themselves in a unique style and way.
4、【单选题】In a business plan, which part is a short and enthusiastic statement that requires arousing the interest of others in a short period of time and making them interested enough to learn more information?
A、Appendix
B、Team member information
C、Executive summary
D、Table of contents
5、【单选题】 Regarding the angel investment, which of the following statement is incorrect:
A、Angel investment is an external fund
B、 The investment procedure is simple
C、 Not equity investmen
D、Can also provide professional knowledge and social resources support
6、【多选题】The two main reasons for writing a business plan are to
A、Complete the entrepreneur's dream
B、Force entrepreneurs to think systematically about the various elements of a start-up
C、List the members of the entrepreneurial team
D、Introduce corporate entrepreneurship projects to potential investors, suppliers, important job candidates, etc.
7、【多选题】The main functions of a business plan include
A、Establishing goals and developing directions to ensure the correctness of the basic direction of the enterprise
B、Organizing business ideas, keeping entrepreneurs clear in mind and grasping a clear business context
C、Communicating and motivating the cooperators, employees, and suppliers to achieve their goals which is the basis for implementing actions
D、Rethinking, testing and evaluating business models
8、【多选题】For manufacturing start-ups, which of the following are the main contents of their business plan
A、 Enterprise location, production plant and team
B、The status of equipment usage and update plan
C、The company's existing production funds and technical capabilities
D、New product quality control and improvement capabilities
9、【多选题】In risk analysis, which of the following are the technical risks?
A、Possible technical obstacles in market development
B、Difficulties that may be encountered in technology research and development
C、Cash flow crisis
D、Uncertainty in technological development
10、【多选题】For any new enterprise that develops to a certain stage, there are problems of exit and return on investment of entrepreneurs and investors, such as
A、Selling business
B、Merger with other companies
C、IPO
D、Re-raising funds with other companies
11、【判断题】The marketing strategy section of a business plan，mainly elaborates on products, prices, promotion, and distribution strategies, and builds an overall marketing strategy and a general policy for products or services.
A、正确
B、错误
12、【判断题】The balance sheet reflects the actual income and expenses of the enterprise within a certain period of time, which can show the profitability and changing trends of the enterprise.
A、正确
B、错误
13、【判断题】The exit methods of venture capital mainly include stock listing, equity transfer, equity repurchase, and profit dividends.
A、正确
B、错误
14、【判断题】A business plan can be a series of hypotheses, but they it must be a hypotheses that can be tested in the future, so as to constantly amend, so that the business plan truly becomes a tool for guiding entrepreneurship.
A、正确
B、错误
15、【判断题】Unpredictable political, economic, social, or technological trends or developments are some of the potential risks faced by new enterprises.
A、正确
B、错误
16、【判断题】The data in a business plan should not be too aggressive, and the source of the data should be clearly marked.
A、正确
B、错误
Entrepreneurship Financing Unit Test
1、【单选题】The characteristics of debt funds
A、Have control over the enterprise
B、Can be recovered from the enterprise after expiration
C、Fund providers participate in major decision-making of the enterprise
D、Take on business risks of the enterprise
2、【单选题】Regarding the angel investment, which of the following statement is incorrect:
A、Angel investment is an external fund
B、The investment procedure is simple
C、Not equity investment
D、Can also provide professional knowledge and social resources support
3、【单选题】The following are related to the difficulty of entrepreneurial financing:
A、The financing scale of start-ups is relatively large
B、The number of employees in start-ups is relatively small
C、The failure rate of start-ups is high
D、The demand for entrepreneurial financing has distinct stage characteristics
4、【单选题】Regarding the credit guarantee system, which of the following statement is correct:
A、 The credit risk of financial institutions cannot be dispersed
B、The government does not assume responsibility
C、It is one of the breakthroughs to solve the financing difficulties of SMEs
D、The main beneficiaries are mainly large enterprises
5、【单选题】Entrepreneurs should make preparations before financing, and which of the following statement is incorrect:
A、 Entrepreneurs should always pay attention to their own moral cultivation and cultivate a good sense of credit
B、The entrepreneur's network of relationships forms the social capital of the new enterprise
C、Entrepreneurship financing is not only a technical issue but also a social issue
D、 As long as you have a good idea, you will get the money
6、【单选题】The question that entrepreneurs must consider when determining the financing method and the amount of financing for entrepreneurship is
A、Cost of funds
B、Types of funds
C、Financing methods
D、Financing process
7、【单选题】Which of the following factors is not a basic principle of venture capital?
A、The principle of effectiveness
B、The principle of rationality
C、 The principle of control
D、The principle of legality
8、【单选题】For entrepreneurs to invest their savings in new ventures, which of the following statement is incorrect:
A、Be able to hold more shares in the new venture
B、Is an effective commitment
C、 Can raise more funds
D、 Can alleviate the negative effects of information asymmetry
9、【单选题】Corporate finance is based on
A、 Investment needs
B、Financing methods
C、 Financing negotiation
D、Financing costs
10、【多选题】Which of the following belongs to equity financing ？
A、Angel investment
B、Venture investment
C、 Acquaintance borrowing
D、 Bank loan
11、【多选题】Venture capitalists will be interested in new technologies and new energy with market prospects, and ( ) that are trend-setting, eye-catching, and can change the traditional industry in line with future development trends.
A、Production mode
B、Service mode
C、Business model
D、Profit model
12、【多选题】Which of the following are the characteristics of debt funds
A、Can be recovered from the enterprise after expiration
B、 Can not be withdrawn from the enterprise, but can be transferred to a third party
C、 A fixed amount of interest agreed in advance
D、Low risk
13、【多选题】Angel investment means 3F investment, which refers to
A、 Friends
B、Fund
C、Fools
D、Family
14、【多选题】The two main reasons for writing a business plan are to
A、Complete the entrepreneur's dream
B、Force entrepreneurs to think systematically about the various elements of a start-up
C、List the members of the entrepreneurial team
D、Introduce corporate entrepreneurship projects to potential investors, suppliers, important job candidates, etc.
15、【判断题】 Equity funds do not bear the risks of the enterprise.
A、正确
B、错误
16、【判断题】The purpose of preparing a business plan is to catch the attention of investors.
A、正确
B、错误
17、【判断题】Compared with other investments, angel investment is the earliest external investment involved.
A、正确
B、错误
18、【判断题】The information asymmetry in the difficulty of entrepreneurial financing means that the entrepreneur is in a position of relative information disadvantage.
A、正确
B、错误
19、【判断题】The high failure rate of start-ups is one of the reasons for the difficulty of starting a business.
A、正确
B、错误
20、【判断题】External capital for profit is generally not involved in financing activities in the seed period of entrepreneurship.
A、正确
B、错误
21、【判断题】 Angel investment not only provides cash but also provides professional knowledge and social resources support.
A、正确
B、错误
22、【判断题】The capital of angel investors is the investor's.
A、正确
B、错误
23、【判断题】The demand for entrepreneurial financing has stage characteristics, and entrepreneurs must match the financing needs of different stages with financing channels when financing.
A、正确
B、错误
24、【判断题】Entrepreneurs should not let others write entrepreneurship plans.
A、正确
B、错误
25、【判断题】The GEM market has an extremely important role for SMEs. Therefore, all SMEs must do everything possible to be listed on the GEM market.
A、正确
B、错误
26、【判断题】When making financing decisions, the company's controlling interest cannot be waived at any time.
A、正确
B、错误
27、【判断题】The financing needs assessment is optional. The key is to get the funds.
A、正确
B、错误
28、【判断题】The improvement of financing capabilities of an enterprise includes the improvement of its own quality and continuous expansion of financing channels.
A、正确
B、错误
29、【判断题】The main reason for the financing difficulty for start-ups is asymmetric information and low corporate credit.
A、正确
B、错误
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